Westerners and Easterners see the world differently
22:00 22 August 2005
<a href="http://www.newscientist.com/article.ns?id=dn7882&print=true" target="new" >NewScientist.com</a> news service
Zeeya Merali

Chinese and American people see the world differently – literally. While Americans focus on the central objects of photographs, Chinese individuals pay more attention to the image as a whole, according to psychologists at the University of Michigan, in Ann Arbor, US.

“There is plenty of anecdotal evidence suggesting that Western and East Asian people have contrasting world-views,” explains Richard Nisbett, who carried out the study. “Americans break things down analytically, focusing on putting objects into categories and working out what rules they should obey,” he says.

By contrast, East Asians have a more holistic philosophy, looking at objects in relation to the whole. “Figuratively, Americans see things in black and white, while East Asians see more shades of grey,” says Nisbett. “We wanted to devise an experiment to see if that translated to a literal difference in what they actually see.”
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The researchers tracked the eye-movements of two groups of students while they looked at photographs. One group contained American-born graduates of European descent and the other was comprised of Chinese-born graduate students who came to the US after their undergraduate degrees.

Each picture showed a striking central image placed in a realistic background, such as a tiger in a jungle. They found that the American students spent longer looking at the central object, while the Chinese students’ eyes tended to dart around, taking in the context.

Harmony versus goals

Nisbett and his colleagues believe that this distinctive pattern has developed because of the philosophies of these two cultures. “Harmony is a central idea in East Asian philosophy, and so there is more emphasis on how things relate to the whole,” says Nisbett. “In the West, by contrast, life is about achieving goals.”

Psychologists watching American and Japanese families playing with toys have also noted this difference. “An American mother will say: ‘Look Billy, a truck. It’s shiny and has wheels.’ The focus is on the object,” explains Nisbett. By contrast, Japanese mothers stress context saying things like, “I push the truck to you and you push it to me. When you throw it at the wall, the wall says ‘ouch’."

Nisbett also cites language development in the cultures. “To Westerners it seems obvious that babies learn nouns more easily. But while this is the case in the West, studies show that Korean and Chinese children pick up verbs – which relate objects to each other - more easily.

“Nisbett’s work is interesting and suggestive,” says John Findlay, a psychologist specialising in human visual attention at Durham University, UK. “It’s always difficult to put an objective measure on cultural differences, but this group have made a step towards that.”

Nisbett hopes that his work will change the way the cultures view each other. “Understanding that there is a real difference in the way people think should form the basis of respect.”

Journal reference: Proceedings of the National Academy of Sciences (vol 102, p 12629)